Credits & Description:
Type of Entry: Graphic Design & Design Crafts
Advertiser/Client: PROCTER & GAMBLE
Entrant Company: LEO BURNETT IBERIA Madrid, SPAIN
Design/Advertising Agency: LEO BURNETT IBERIA Madrid, SPAIN
Executive Creative Director: Chacho Puebla (Leo Burnett Iberia)
Creative Director: Paulo Areas (Leo Burnett Iberia)
Creative Director: Francisco Cassis (Leo Burnett Iberia)
Copywriter: Roberto Luque (Leo Burnett Iberia)
Art Director: Pouline Atencio (Leo Burnett Iberia)
The message had to be simple and direct, so the consumer would understand.
Describe the brief from the client:
Winter is one of the most complicated times for the clothes. Clothes get full of static, which besides being uncomfortable, destroys the fabric of the clothes. We wanted to communicate a simple message, with Bounce your clothes won't have static.
Description of how you arrived at the final design:
The simplicity was found on the books. We draw different clothes with physics circuit illustrations where the flow of static was broken.
Indication of how successful the outcome was in the market:
People easily recognized the message and had fun with such a simple campaign.
The Design & Branding titled SWITCH OFF was done by Leo Burnett Iberia advertising agency for product: Bounce (brand: Bounce) in Spain. It was released in the Jun 2011.