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Mad Men


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Credits & Description:

Forget the diesels of yesteryear. The days of dirty emissions, poor performance and noisy engines have gone the way of the beehive. Introducing the diesels of the future — the powerfully efficient 3 Series and X5 Advanced Diesel vehicles. These next-generation diesels produce 20% fewer emissions and get up to 580 miles on a single tank without sacrificing an ounce of thrill. This is diesel reinvented. Experience Advanced Diesel at bmwusa.com

Despite the dramatic innovations in diesel technology, America’s perceptions of diesel is still stuck in the 1960’s. To play off of this antiquated view, BMW partnered with Mad Men and Vanity Fair to create a 5 page pictorial as part of the automaker’s Advanced Diesel initiative. Shot on the Mad Men set and collaborating with the show’s stylists and art director, BMW placed a 2009 335d Advanced Diesel in the center of 1960’s Madison Avenue to juxtapose diesel’s perception with reality. The pictorial fold-out precedes Vanity Fair’s Mad Men article shot by Annie Leibovitz in this month’s Style Issue.

Advertisng Agency: GSD&M Idea City, USA
Group Creative Director: Jay Russell
Associate Creative Director / Art Director: Scott Brewer
Associate Creative Director / Copywriter: Ryan Carroll
Photographer: Anton Watts
Art Buyer: Shannon McMillan
Digital Artist: Midas Retouching, London

The Print Ad titled Mad Men was done by Gsd&m's Idea City advertising agency for product: BMW Diesel Engines (brand: BMW) in United States. It was released in the Sep 2009.
Advertiser: Bayerische Motoren Werke AG
Brand name: BMW
Product: BMW Diesel Engines
Agency: Gsd&m's Idea City
Country: United States
Category: Automotive, Cars
Released: September 2009

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