Credits & Description:
Advertising Agency: WESTERDALS, NORWAY, Oslo
Executive Creative Director: Steinar Sagen
Creative Director: Kristin Selfors
Scriptwriter: Edle Bugge
Agency Producer: Kristina Skogen
Director: Steinar Sagen
Sound Engineer: Thomas Lamo Lokøen
Script in English
MVO: Driving a car is not very difficult, but to drive smoothly can be an art form.
The goal at Bjølsen Driving school is that you leave them with a license in your pocket and
the confidence to execute a smooth pass.
Pass smoothly with Bjølsen driving school - Norway's best for smooth passing!
Script in Orginal Language
MVO: Å kjøre bil, er ikke så vanskelig. Men det å ha god flyt i kjøringa, det er en kunst.
Bjølsen trafikkskole har et mål om at når du forlater dem, så er det med lappen i lomma, og en visshet om at du for eksempel kan utføre en trygg og smidig forbikjøring.
Kjør forbi med Bjølsen trafikkskole – norges beste, på forbikjøring.
Brief Explanation
There's only one man talking, and he is making the sound effects with his own voice. The whole idea is that the spots act like a car would do in the actual situation.
The voiceover on this script 'passes', representing the passing of cars, and the passing of the driving test.
The Radio ad titled SMOOTH PASSING was done by Verdens Sterkeste Mann advertising agency for product: Driving School (brand: BJØLSEN) in Norway. It was released in the Mar 2008.
Radio