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Credits:
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Title: TICKET STAMP PROMOTION
Advertiser/Client: BERLITZ LANGUAGE CENTER
Product/Service: BERLITZ LANGUAGE CENTER
Entrant Company: MEMAC OGILVY & MATHER Dubai, UNITED ARAB EMIRATES
Advertising Agency: MEMAC OGILVY & MATHER Dubai, UNITED ARAB EMIRATES
Creative Credits
Executive Creative Director: Till Hohmann
Creative Director: Ramzi Moutran
Copywriter: Sascha Kuntze
Advertiser's Supervisor: Rita Pauls/Leila Shehab
Account Supervisor: Nabil Moutran
Art Director: Rafael Rizuto
Details
Description of Ambient execution:
In the UAE, administrative papers (like parking fines) are in Arabic only. A delight for 74% of all residents: They’re expats and don’t understand a word. A great opportunity for an idea in true guerrilla style: We produced a simple stamp to be used on all those Arabic-only documents. In particular on parking fines – because our team could easily access them (after all hundreds of thousands are issued in Dubai every year)
The commercial titled Ticket Stamp Promotion was done by MEMAC OGILVY & MATHER Dubai advertising agency for BERLITZ company in UAE. It was released in the March 2010. Business sector is Commercial public services.
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