Credits & Description:
Category: Alcoholic Drinks
Brewed with only national ingredients and an open mind
100 kilograms of live moss were shaped into graphic elements that symbolize Beck’s brand ingredients - young, free, open-minded, innovative and trend-setting, and then installed consecutively on a 5x9m OOH, thus gradually forming a shape of a bottle and delivering the message.
Advertising Agency: Lowe Swing Communications, Sofia, Bulgaria
Creative Director: Emanuela Chahinian
Art Director: Stefan Chinov
Copywriter: Emanuela Chahinian
Illustrator: Stefan Chinov
Media: GreenGraffiti / Metropolis Outdoor Media Group
Published: April 2012
The Outdoor Advert titled Nature was done by LOWE advertising agency for product: Becks Beer (brand: Beck's) in Bulgaria. It was released in the Jun 2012.