BECK'S MUSIC INSPIRED ART DIGITAL BUS SHELTERS

Credits & Description:

Category: Ambient: Digital Outdoor
Advertiser: INBEV
Product/Service: BECK'S BEER
Agency: OUTSIDE LINE
Executive Creative Director: Lloyd Salmons
Creative Director: Greg Findon
Art Director: Jon Caplin
Account Manager: Misaa Ayoub
Illustrator: Kris Cook
Typographer: Kris Cook
Other Credits: Will Morris (Inbev) Ken Valledy (Inbev)
Date of First Appearance: Sep 21 2009 12:00AM
Entrant Company: OUTSIDE LINE, London, UNITED KINGDOM

Description of Ambient execution
12 Digital Bus Shelters were set up around London where Beck’s core target audience resides in order to communicate the ‘Music Inspired Art’ campaign, via designs from Ladyhawke and Hard-Fi. Passersby were encouraged to plug their MP3 player into the Digital Bus Shelter using the headphone socket. Once connected, the music playing filled the ad space with artwork generated from the beat of the music within a Beck’s bottle label. The resulting image was instantly geo-tagged and transferred to becks.co.uk/Flickr for view. Over 10,000 users interacted with the billboards over a two-week period, bringing Music Inspired Art to life!