BBC-three rebranding

Credits & Description:

The brief was to communicate to the 16-34 target audience that BBC3 was Britain's bravest youth media brand, bringing bold ideas to young licence fee payers TV and computer screens. The challenge was to bring to life the brand as it truly is, innovative, pioneering, youthful and distinctive. A channel where the audience had a sense of being part of it and that would feel like a 'channel for me'. The ambition was to transform the BBC3 into a full multi-media brand. We were commissioned to re-design the complete on and off-screen brand identity, including the online environment, to create a relevant, contemporary brand that reflects the engaging, exciting and appealing content that makes up the channel. Since the re-branding on February 12th 2008, the channel has had a 27% year on year growth in share to achieve a 4% share and a growth in weekly reach of 21% to reach 4.2m amongst the target audience 16-34 year olds. Critically, qualitative and quantitative research pre and post the re-brand has shown that the re-designed brand logo, the channel idents and the overall junction look, including user generated content, has positively impacted on key brand values.
BBC3 RE-BRAND
Type Of Entry: Corporate or Brand Identity
Category: Broadcast Design and Graphics & Digital Design
Title: BBC3 RE-BRAND
Advertiser/Client: BBC
Product/Service: TV CHANNEL
Advertising Agency, City: RED BEE MEDIA, London
Country: UNITED KINGDOM
Design/Advertising Agency, City: RED BEE MEDIA, London
Country: UNITED KINGDOM
Credit Details:
Name Position Company
Charlie Mawer Executive Creative Director Red Bee Media
Reemah Sakaan Marketing Head BBC
Alison King Creative Head Red Bee Media
Emma Profitt Account Director Red Bee Media
Sophia Pendar-Hughes Producer Red Bee Media
Matt McDermott Designer Red Bee Media
Claire Powell Designer Red Bee Media
Carlos Carrasco Designer Red Bee Media
Liz Timms Production Manager Red Bee Media
John Jones Strategic Planner Red Bee Media
Sarah Alexander Account Director -360 Red Bee Media
Katrina Howell Creative Director 360 Red Bee Media
Jay Davidson Brand Executive BBC
Jo Twist BBC3 Online Content Editor BBC