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The advert titled Life was done by Selmore Amsterdam advertising agency for BAVARIA BEER (BAVARIA company) in Netherlands. It was released in the September 2008. Business sector is Alcoholic drinks.
Credits:
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Description / Synopsis
The ad begins with the viewer witnessing the birth of an 80's Austrian One -Hit- Wonder. The band is struggling with the all-important lyrics and trying and find fitting words for the song but eventually the producer has seen and heard enough. He grabs a can of Bavaria and lobs it to the lead singer. It cuts to a huge rock concert and the band have settled on the awe-inspiring lyrics, "Life is...Life"
Philosophy/Solution
The premise behind the work is that through the simple addition of a Bavaria beer any difficult situation can be overcome.
Agency: Selmore, Amsterdam
Production Company: Bonkers
Advertiser: Brewery Bavaria
Brand Name: Bavaria
Creative Director: Poppe van Pelt, Diederick Hillenius
Art Director: Diederick Hillenius
Copywriter: Poppe van Pelt
Director: Jonathan Herman
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