HOME EQUITY LOAN: ANKLE

The advert titled ANKLE was done by BBDO NEW YORK advertising agency for HOME EQUITY LOAN (BANK OF AMERICA company) in USA. It was released in the March 2007. Business sector is Banking.

Credits:

• Advertising Agency: BBDO NEW YORK, USA
  Executive Creative Director: Susan Credle
  Scriptwriter: David McMillan/Jay Lambert
  Agency Producer: Chris Cassar
  Account Supervisor: Amie Johnson
  
  
  Script in English
  MVO1:This is a story of a guy named Russell and how a sprained ankle changed everything.
  
  SFX:Basketball dribble; crunching noise.
  
  MVO2:Ouch, I sprained my ankle.
  
  MVO1:After the accident, Russell wasn’t going anywhere for a while.
  
  MVO2:I’m not going anywhere for a while.
  
  MVO1:House ridden, he realized his ankle wasn’t his only problem.
  
  MVO2:Honey, this room’s pink!
  
  FVO1:It’s mauve.
  
  MVO1:Russell knew he didn’t want to live in a mauve-coloured room.
  
  MVO2:I don’t want to live in a mauve-coloured room.
  
  MVO1:So he hobbled to his computer and logged on to Bank of America for a home equity loan. It was easy. He was able to apply in minutes; he got a quick approval. And, he didn’t pay a single fee to get the loan.
  
  MVO2:Hey, I didn’t pay a single fee to get the loan.
  
  MVO1:In fact, getting that home equity loan was so fast and easy, Russell was able to live the good life even before he was back on his feet.
  
  SFX:Door open and closing.
  
  FVO1:What is this?
  
  SFX:Action movie playing.
  
  MVO2: This is our new cinema room.
  
  FVO1:Your new cinema room? Is still mauve.
  
  MVO2:Yeah, I blocked all that with the movie screen.
  
  MVO1:Go to bankofamerica.com/homeequity for the opportunity to make your home your castle. Or stop by your local Bank of America to get started. Bank of America. Bank of Opportunity.
  
  ANN:Credit subject to approval, normal credit standards apply. Closing costs apply for loans over five hundred thousand dollars. South Carolina borrowers pay attorney fees over 300 dollars. Bank of America member of the FTIC Equal Housing Lender.