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Axe Adverts & Commercials Archive

Polarized


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Credits & Description:

One is suitable for general audiences. The other one is not.

A poster that is modified using the light of the panel. During the night, a black vinyl lighten from behind reveals the zone wich es not suitable for the day.

Advertising Agency: Lowe Ginkgo, Montevideo, Uruguay
Creative Directors: Fernando De Clemente, Sebastián Mir.
Art Director: Agustín Acosta
Copywriter: Alvaro Palombo

The Outdoor Advert titled Polarized was done by LOWE Ginkgo advertising agency for product: Axe Day & Night (brand: Axe) in Uruguay. It was released in the Sep 2009.
Advertiser: Unilever
Brand name: Axe
Product: Axe Day & Night
Agency: LOWE Ginkgo
Country: Uruguay
Category: Deodorants
Released: September 2009

Advertising campaign: "Axe Day&Night Uruguay"


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