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Axe Adverts & Commercials Archive

The Axe Effect In Discos


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Credits & Description:

We contracted bars in the main discos in the Uruguayan night life, where beautiful bar-girls served a passion-red drink in a unique AXE GLASS, specially designed for the brand. As the boys drank and the level of liquid descended, they undressed a gorgeous girl. As a result, at the end of the night, the AXE GLASS was the only one that didn't end up on the floor, but in the boy's homes.

Advertising Agency: Lowe Ginkgo, Montevideo, Uruguay
Chief Creative Officer: Gabriel Román
Creative Directors: Fernando De Clemente, Sebastián Mir
Art Directors: Agustín Acosta, Pelayo Soria
Copywriters: Jorge González, Gonzalo López Baliñas, Diego Román, Mateo Vidal
Published: November 2009

The Ambient Advert titled The Axe Effect In Discos was done by LOWE Ginkgo advertising agency for product: Axe (brand: Axe) in Uruguay. It was released in the Nov 2009.
Advertiser: Unilever
Brand name: Axe
Product: Axe
Agency: LOWE Ginkgo
Country: Uruguay
Category: Hygiene & Personal Care Products
Released: November 2009

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