Going to like by likes

Credits & Description:

Category: Finance & insurance
Brand: AXA
Agency: Duval Guillaume Modem
Country: Belgium
To promote the maxi prepaid card, a new bankerâs card for young people, AXA Bank Belgium via Duval Guillaume Modem sent a young guy named Cédric to Like Place, a little place in Hawaii. His mission was to get there as fast as possible and to complete 7 challenges along the way. But Cédric did not have any cash, he had to earn his travel budget by using his facebook timeline. For each like he received AXA Bank put $1 on his maxi prepaid card.

Category: Finance & insurance
URL: http://www.youtube.com/watch?v=YVBKlSia6fY
Client: AXA
Agency: Duval Guillaume Modem
Production: TRS
Country: Belgium
Director: Jan Boon

Creative Director: Geoffrey Hantson
Creative Director: Katrien Bottez

Creative: Niels Sienaert
Creative: Tim Schoenmaeckers
Executive Producers: Mitchel Elsen, Frederik Zaman
Production online: The Parking Lotâ¨
Graphic design: Olivier Segers