BAGS

Credits & Description:

Category: Best Use of Music and/or Sound Design
Advertiser: AMAG
Product/Service: AUDI Q7
Agency: EXXTRA KOMMUNIKATION
Executive Creative Director: Philipp Skrabal
Scriptwriter: Johannes Raggio
Account Manager: Susan Baumgartner
Production Company: JINGLE JUNGLE, Zürich, SWITZERLAND
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: EXXTRA KOMMUNIKATION, Zürich, SWITZERLAND

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
ANN: A drive in the Audi Q7. SFX: Spoken through a megaphone MVO: Leah, have a look behind you, between the suitcases, and see if you can find my black bag. It’s got the road atlas in it and the hotel address. GIRL: I, daddy? I can’t reach it. BOY: Wait, daddy, I’ll climb over into the back... Can’t find it. FVO: Tim, can you please get into your seat and sit down. BOY: What? FVO: Leah, tell your brother to get back in his seat. GIRL: Mummy says you have to go back in your seat. BOY: Tell her I am looking in the other bags. ANN: The most spacious Audi ever. The Audi Q7. At your dealer now. SFX: Audi mnemonic

Full script of the ad in the original language
ANN: Eine Fahrt im Audi Q7. SFX: Spoken through a megaphone MVO: Lea, hinter dir, bei den Koffern, da ist irgendwo meine schwarze Tasche. Da ist eine Strassenkarte und die Adresse des Hotels. GIRL: Ich, Papi. ich komme nicht bis dahin. BOY: Warte Papi, ich klettere mal nach hinten... Also, hier ist nichts. FVO: Tim, komm wieder nach vorne und schnall dich an. BOY: Was? FVO: Lea, sag deinem Bruder, er soll sich wieder hinsetzen. GIRL: Mama hat gesagt, du sollst dich wieder hinsetzen, Tim. BOY: Sag ihr, dass ich noch in die anderen Taschen schaue. ANN: Der geräumigste Audi aller Zeiten. Der Audi Q7. Jetzt bei Ihrem Händler. SFX: Audi mnemonic

Brief Explanation
Creation of a radio campaign that positions and draws attention to the Audi Q7 as a roomy, family car.