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The doll that chose to drive

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Credits & Description:

Category: Automotive
Alternative Title: La muñeca que eligió conducir
Agency: Proximity Barcelona
PRODUCT: Campaña de Branding - Navidad
CLIENT: Audi España
MEDIA: TV, Online, Cinema
DATE OF CAMPAIGN: 16/12/2016
AGENCY: Proximity Barcelona
General Creative Director: Eva Santos.
Creative Director: Carles Alcon.
Copies: Neus Gimenez, Laura Cuni, Edu Escudero.
Art Director: Rodrigo Chaparreiro, Iván Aguado, David Casado.
Client Services Director: Amanda Muñiz
Account Director: Patricia Miret
Account Supervisor: Laia García, Carla Franco.
Strategic Planner: Patricia Urgoiti
Digital Producer: Lluís García.
Producer Director: Mercè Fernández.
Audiovisual Producer: Diana Asenjo.
Animation Studio: Post23
Director: Jordi Garcia (Post23)
Art Director: Bor Arroyo Post23)
Published: February 2017

A doll, a car, two separate worlds. Those are the main ingredients of the short, animated film “The doll that chose to drive”, released by Audi Spain this Christmas. Created by Proximity Barcelona in collaboration with Barcelona studio Post23, the film challenges viewers to remove gender stereotyping. The campaign also features a limited edition of the toy appearing in the film

The Online Advert titled The doll that chose to drive was done by Proximity Barcelona advertising agency for brand: Audi in Spain. It was released in the Dec 2016.
Advertiser: Volkswagen Group
Brand name: Audi
Agency: Proximity Barcelona
Country: Spain
Category: Cars
Released: December 2016

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