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The Audi(o) 3D Song

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Credits & Description:

Agency: Akestam Holst, Sweden
Media: Ambient
Category: Automotive
Client: Audi
Agency: Akestam Holst
Country: Sweden
Creative Director: Magnus Jakobsson
Copywriter: Rickard beskow
Art Director: Michal Sitkiewicz
Art Director: Eva Wallmark
Account Manager – Jennie Strinnhed
Business Director – Niclas Holm
Producer – Henrik Adenskog
Motion Director – Nisse Axman & Eric Karlsson
Graphic Designer – Anna Forsberg
Audi releases a 3D song exclusively in the new Audi A4.The new Audi A4 is equipped with a unique 3D sound system from Bang & Olufsen. To highlight the advanced sound qualities Audi has made a collaboration with the Swedish electronic music duo Cazzette and the singer Laleh. Together they have created the worlds first 3D song to be released exclusively in the new Audi A4. The song Blue Sky have been adjusted and mixed to the 19 individual speakers of the car to create a first of it’s kind 3D sound experience. Audi’s 3D sound system in the new Audi A4 has some unique qualities. Thanks to the 19 individual speakers and an algorithm developed together with the Fraunhofer Institute for Integrated Circuits, it adds a third dimension. Besides regular surround sound it also ads a vertical level creating a feeling of height. The song will be released on May 23rd exclusively in the new Audi A4 at Audi dealers all over Sweden.
The song will be released on May 23rd exclusively in the new Audi A4 at Audi dealers all over Sweden.

The TV Commercial Ad titled The Audi(o) 3D Song was done by Akestam.holst Stockholm advertising agency for product: Audi A4 (brand: Audi) in Sweden. It was released in the May 2016.
Advertiser: Volkswagen Group
Brand name: Audi
Product: Audi A4
Agency: Akestam.holst Stockholm
Country: Sweden
Category: Cars
Released: May 2016

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