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HOME INTERNET SERVICE: MEET THE LEGALS

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Released:	August 2008
Advertiser:	AT&T
Brand name:	HOME INTERNET SERVICE
Advertising Agency:	BBDO
Country:	USA
Category:	Commercial Public Services
Tags:	New York

The advert titled MEET THE LEGALS was done by BBDO advertising agency for HOME INTERNET SERVICE (AT&T company) in USA. It was released in the August 2008. Business sector is Commercial Public Services.

Credits:

Advertising Agency: BBDO, USA, New York
Creative Director: Joe Schrack
Creative Director: Joe Schrack
Scriptwriter: Brian English
Agency Producer: Dale Henriques
Director: Dan Price, Oink Ink
Producer: Dale Henriques
Sound Engineer: Corey Bauman

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
ANN: To communicate the sheer speed of new high-speed Internet from AT&T, we decided to use the actors who usually read the legal disclaimers at the end of commercials for the whole commercial.

SFX: Theme music
FVO1: (Singing) Meet the Legals!

MVO: Wow honey, can you believe how fast this new connection is? It’s 23 times faster than Comcast’s basic speed.

FVO2: No way, it's like totally blowing my mind.

FVO3: I downloaded a whole bunch of music videos yesterday in record time!

MVO: That’s nothing. I watched a full-length movie. I’ve never seen anything load so fast. Even Patches was impressed.

SFX: Dog barking

MVO1: Who’s a good boy, who’s a good boy...

ANN: It’s AT&T’s fastest Internet ever.

FVO3: Only question is, what are we going to do with all the extra free time?

MVO: Let’s check out that new coffee shop.

FVO2: I could really use a triple-espresso skim latte whip.

SFX: Dog barking

MVO: Sorry, none for you, Patches.

SFX: All characters laugh and dog barks

SFX: Music

ANN: New high-speed Internet from AT&T. It’s 23 times faster than Comcast’s basic speed.
Switch today and get 100 dollars cash back when combined with qualifying services. Call 1-800-PICK-ATT or visit ATT.com/Internet.
The new AT&T. Your world. Delivered.
Brief Explanation
The ad was meant to promote new ATT high-speed internet...the speeds were so fast that the only way to demonstrate was to have the ad performed by the same folks who typically deliver legal copy, the Legal Family.