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Asb Bank Adverts & Commercials Archive

ASB Fasta

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Credits & Description:

We understand running a marathon requires hard work, determination and motivation. We needed to find a way for ASB to connect, engage and provide value for participants of the ASB Auckland Marathon. So we decided to help runners get over the finish line by giving them the two things everyone needs when they’re preparing for a big race: carbohydrates and motivation. Introducing ASB Fasta: a new brand of tagliatelle that carries motivational messages on every strand and that come in box that can be personalised with a message of support from your loved-ones. Buon apetito… Media: Web Film Category: Finance & insurance URL: https://www.asbfasta.co.nz Client: ASB Bank Agency: True Production: Cakewalk Country: New Zealand Director: Fernando Hart Executive Creative Director: Craig Pethybridge Creative Director: Dom Antelme Creative Director: Ian Sweeney Group Account Director: Kate Lennon Agency Producer: Petra Qvist Agency Producer: Claudia Miller Editor: Pete Hansen Managing Director: Steve Kane Designer: Martin Benfell Operations Diretor – Conan Gorbey Project Director – Abby Venter Creative Technologist – Matt Ellwood Studio Manager – Tash Vranjes Industrial Designer – Oscar Fernandez Mark Graham – Head of Community, Sponsorship and Events Mike Wootton – Sponsorship Manager Auckland Kevin Smit – Sponsorship Executive Bianca Osborne – Brand Manager Siobhan Enright – Communications Advisor Jasmine Taggart – Social Media Manager

The TV Commercial Ad titled ASB Fasta was done by True New Zealand advertising agency for brand: Asb Bank in New Zealand. It was released in the Oct 2017.

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