Spreadsheet the love

Credits & Description:

McCann Helsinki might have done the impossible: Turned Excel into a vehicle for romance. An interesting campaign for client Area Business Travel Agent wanted to speak straight to the cost-driven corporate account in charge of deciding how employees would travel.

Advertising Agency: McCann Worldgroup, Helsinki, Finland
Creative Directors: Jyrki Poutanen, Timo Silvennoinen
Art Director: Jyrki Poutanen
Copywriter: Timo Silvennoinen
Graphic designers: Kim Takala, Piia Seppälä, Joni Lyytikäinen
Web development: Heikki Lehto, Karolina Hurmerinta
Client director: Petteri Lillberg
Agency producer: Niina Huttunen, Yrjö Haavisto
Production Company: Anima Boutique