BUD LIGHT BEER: MR. RAIN DELAY TARP ROLLER OUTER

The advert titled MR. RAIN DELAY TARP ROLLER OUTER was done by DDB advertising agency for BUD LIGHT BEER (ANHEUSER-BUSCH company) in USA. It was released in the July 2008. Business sector is Alcoholic drinks.

Credits:

• Advertising Agency: DDB, USA, Chicago
  Executive Creative Director: Group Creative Director: Mark Gross; Associate Creative Directors: Pat Burke/Chris Carraway
  Creative Director: Chuck Rachford/Chris Roe
  Creative Director: Chuck Rachford/Chris Roe
  Agency Producer: Executive Producer: Will St. Clair
  Account Supervisor: Associate Producer: Patty Phassos
  Producer: Executive Producer: Will St. Clair
  
  Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
  ANN: Bud Light presents... Real Men of Genius.
  
  MVO: (Singing) Real Men of Genius!
  
  ANN: Today we salute you, Mr. Rain Delay Tarp Roller Outer.
  
  MVO: (Singing) Mr. Rain Delay Tarp Roller Outer!
  
  ANN: When mother nature makes her big entrance, you roll out the red carpet. And that red carpet... is seven dollars worth of plastic wrap.
  
  MVO: (Singing) It's actually coated canvas!
  
  ANN: 40,000 loyal fans. Dozens of super star athletes. But at the first drop of rain, you you rush to protect... the dirt.
  
  MVO: (Singing) Precious Sand!
  
  ANN: Because the last thing we’d want the infield grass to get – is water.
  
  MVO: (Singing) Or access to sunlight!
  
  ANN: So crack open an ice cold Bud Light, oh Master of the Mist.
  Every rain cloud has a silver lining. And that silver lining... is you.
  MVO: (Singing) Mr. Rain Delay Tarp Roller Outer!
  
  ANN: Bud Light Beer, Anheuser-Busch, St. Louis, Missouri.
  Brief Explanation
  These spots continue the long-running and popular radio campaign for Bud Light 'Real Men of Genius'.