ORGAN DONORS ASSOCIATION: LUCIE

The advert titled LUCIE was done by Happiness-Brussels advertising agency for ORGAN DONORS ASSOCIATION (ANGCP company) in Belgium. It was released in the April 2008. Business sector is Public health & safety.

Credits:

• Advertising Agency: HAPPINESS BRUSSELS, BELGIUM, Brussels
  Creative Director: Gregory Titeca/ Mohamed Oudaha
  Scriptwriter: Philip Vandenberghe
  Director: Thierry Vandurme
  
  
  Script in English
  FVO: Hello, my name is Lucie and today is a very
  MVO: Special anniversary.
  
  FVO: Mom has made a cake, dad has decorated the house and all my
  MVO: friends and family
  FVO: are coming to the party cause today it’s exactly one year ago that
  MVO: David
  FVO: donated his heart to me.
  
  ANN: You could become a donor too. Visit Becomeadonor.org
  Brief Explanation
  Officially, in Belgium, every living human being IS a donor. But... you have to confirm this yourself by registering that indeed your organs can be donated. Otherwise, after your death, your family can object to it.
  
  So this campaign wanted to encourage people to really confirm their donorship. The website becomedonor.org explains the legal ways to do that. The radio-ads insisted on the personal, emotional aspect of donating: you can save not just ‘a’ life, but ‘someone’s’ life: a real person living on thanks to you.