AMNESTY INTERNATIONAL: BALL POINT / FELT TIP / FOUNTAIN PEN

The advert titled BALL POINT / FELT TIP / FOUNTAIN PEN was done by Saatchi & Saatchi Malaysia advertising agency for AMNESTY INTERNATIONAL company in Malaysia. It was released in the June 2009. Business sector is Public awareness messages.

Credits:

• Type of Entry: Corporate or Brand Identity
  Category: Posters
  Title: BALL POINT / FELT TIP / FOUNTAIN PEN
  Advertiser/Client: AMNESTY INTERNATIONAL MALAYSIA
  Product/Service: LETTER WRITING CAMPAIGN
  Entrant Company: SAATCHI & SAATCHI Petaling Jaya, MALAYSIA
  Design/Advertising Agency: SAATCHI & SAATCHI Petaling Jaya, MALAYSIA
  Creative Credits
  Name Company Position
  Adrian Miller Saatchi/Saatchi Executive Creative Director
  Jasphine Chew Saatchi/Saatchi Art Director
  Gigi Lee Saatchi/Saatchi Art Director
  Primus Nair Saatchi/Saatchi Copywriter
  Jasphine Chew Saatchi/Saatchi Designer
  Gigi Lee Saatchi/Saatchi Designer
  Jasphine Chew Saatchi/Saatchi Illustrator
  Jasphine Chew Saatchi/Saatchi Typographer
  Gigi Lee Saatchi/Saatchi Typographer
  Gigi Lee Saatchi/Saatchi Head Of Design
  Lim Tze Hing Saatchi/Saatchi Retoucher
  Melissa Gonsalvez Saatchi/Saatchi Account Supervisor
  Edmund Leong Untold Images Photographer
  Details
  Brief Explanation:
  Convince people to become freedom writers.
  Describe the brief from the client:
  Every year Amnesty International run a letter writing campaign to encourage more people to take part in their letter writing campaign to help free political prisoners.
  Description of how you arrived at the final design:
  The design consists of a pen wherein the ink forms a graphic representation of prisoners. The act of writing therefore frees them.
  Indication of how successful the outcome was in the market:
  As a result of this campaign, Amnesty International received over 1,500 letters pleading the case of political prisoners around the world.