AMNESTY INTERNATIONAL: ALL AGAINST EACH OTHER

The advert titled ALL AGAINST EACH OTHER was done by LEO BURNETT LISBOA advertising agency for AMNESTY INTERNATIONAL (AMNESTY INTERNATIONAL company) in Portugal. It was released in the June 2009. Business sector is Public awareness messages.

Credits:

• Type of Entry: Corporate or Brand Identity
  Category: Broadcast Design & Graphics
  Title: ALL AGAINST EACH OTHER
  Advertiser/Client: AMNESTY INTERNATIONAL
  Product/Service: HUMAN RIGHTS ORGANISATION
  Entrant Company: LEO BURNETT LISBOA, PORTUGAL
  Design/Advertising Agency: LEO BURNETT LISBOA, PORTUGAL
  Creative Credits
  Name Company Position
  Chacho Puebla Leo Burnett Lisboa Creative Director
  Chacho Puebla Leo Burnett Lisboa Copywriter
  Fernando Bellotti Leo Burnett Lisboa Copywriter
  Bruno Ribeiro Leo Burnett Lisboa Copywriter
  Ricardo Toledo Leo Burnett Lisboa Art Director
  Cristina Almeida Leo Burnett Lisboa Production Director
  Hugo Lage Leo Burnett Lisboa Av Producer
  Mateus De Paula Santos Lobo/Animatório Director
  Loic Dubois Lobo/Animatório Producer
  Alberto Lopes Lobo/Animatório Executive Producer
  Paulo Beto Lobo/Animatório Sound Design
  Lobo/Animatório Lobo/Animatório Animation
  Tura Leo Burnett Lisboa Creative Advisor
  Miguel Simões Leo Burnett Lisboa Account Director
  Details
  Brief Explanation:
  In this kind of campaign, the biggest obstacle is always indifference. People are mostly aware of the conflicts in our world, but most of them do nothing.
  Describe the brief from the client:
  The objective was clear and simple. Telling everyone that Amnesty is an identity that fights for human rights. Everyone's human rights. Not just a few. Everyone's. It doesn't matter sides or groups of a fight. What really matters is making sure the human rights are respected.
  Description of how you arrived at the final design:
  We've created an illustrated image where we can see all the conflicts that have taken place on the planet. The images all together show in detail every region in the world and its conflicts, present and past.
  Indication of how successful the outcome was in the market:
  The TV spot was broadcast on major Portuguese media and online. By the first week the video had more than 30,000 hits on YouTube. People realized the truth of this message and Amnesty International received more contacts than ever.