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Skins of Peace [image]


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Credits & Description:

Category: Public Interest, NGO
Media: Direct
Brand: Amnesty International
Agency: TBWA\RAAD
Geo: United Arab Emirates
Advertising Agency: TBWA\RAAD, Dubai, United Arab Emirates
Chief Creative Director: Walid Kanaan
Executive Creative Director: Fouad AbdelMalak
Creative Director: Manuel Borde
Published: April 2017
Description: Current political tensions have led to Arabs and Muslims being mistreated at airports in the USA and Europe because of their passports. Behind this, there is a strong misconception that all arabs and muslims are terrorists and that Islam is a religion that preaches hate. So together with Amnesty International New York, we have come up with an idea that will turn these passports into messages of tolerance and peace.
The Skins of Peace is a collection of passport covers that showcase messages inspired by the holy book of Islam, The Quran. Adapted into a language all airport officials will understand: English.

The Design & Branding titled Skins of Peace [image] was done by TBWA\RAAD Dubai advertising agency for brand: Amnesty International in United Arab Emirates. It was released in the Apr 2017.
Advertiser: Amnesty International
Brand name: Amnesty International
Agency: TBWA\RAAD Dubai
Country: United Arab Emirates
Category: Human Rights
Released: April 2017

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