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American Legacy Foundation Adverts & Commercials Archive

Do You Have What it Takes?


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Credits & Description:

Advertiser/Client: AMERICAN LEGACY FOUNDATION
Product/Service: SMOKING AWARENESS
Entrant Company: ARNOLD WORLDWIDE Boston, USA
Advertising Agency: ARNOLD WORLDWIDE Boston, USA
Chief Creative Officer: Pete Favat
Creative Director: Pete Favat/John Kearse/Meg Siegal
Copywriter: Gregg Nelson/Will Chambliss
Agency Producer: Carron Pedonti
Account Manager: Executive Director: Paul Nelson
Account Supervisor: Management Supervisor: Kat Karpati
Production Company: SMUGGLER New York, USA
Director: Henry-Alex Rubin
Editor: Aaron Langley, Cosmo Street Editorial
Sound Design/Arrangement: Mike Secher, Soundtrack Boston
Art Director: Eric Stephenson And Rob Kottkamp
Post Production: Dave Wallard/Peter Bullis/Amy Appleton, Brickyard Vfx
Brief Explanation:
This spot is called “Problem Solving” but we think a name change might be in order. After all, one tobacco company changed its name to “focus attention away from tobacco.”
URL http://www.thetruth.com/dyhwit

The Print Ad titled Do You Have What it Takes? was done by Arnold Worldwide New York advertising agency for brand: American Legacy Foundation in United States. It was released in the Jun 2010.

Advertising campaign: "Truth (Do you have what it takes to be a tobacco exec?)"


Awards:

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