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American Legacy Foundation Adverts & Commercials Archive

PR

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Credits & Description:

4 of 5 Campaign
Type of Entry: Product & Service
Category: Public Health & Safety
Title: PR
Advertiser/Client: AMERICAN LEGACY FOUNDATION
Product/Service: SMOKING AWARENESS
Entrant Company: ARNOLD WORLDWIDE Boston, USA
Advertising Agency: ARNOLD WORLDWIDE Boston, USA
Chief Creative Officer: Pete Favat
Creative Director: John Kearse
Copywriter: Gregg Nelson/Will Chambliss
Agency Producer: Carron Pedonti
Account Manager: Executive Director: Paul Nelson
Account Supervisor: Management Supervisor: Kat Karpati
Production Company: SMUGGLER New York, USA
Director: Henry-Alex Rubin
Editor: Aaron Langley, Cosmo Street Editorial
Sound Design/Arrangement: Mike Secher, Soundtrack Boston
Art Director: Eric Stephenson/Rob Kottkamp
Post Production: Dave Wallard/Peter Bullis/Amy Appleton, Brickyard Vfx
Brief Explanation:
Delivering bad news is tough. Especially when the news is that one billion people could die from tobacco in the 21st century. But there’s a lot of people in the world and if you do the math that’s only……. Oh, wow.

The TV Commercial Ad titled PR was done by Arnold Worldwide New York advertising agency for brand: American Legacy Foundation in United States. It was released in the Jun 2010.

Advertising campaign: "Truth (Do you have what it takes to be a tobacco exec?)"


Awards:

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