SMALL BUSINESS GETS AN OFFICIAL DAY

Credits & Description:

Type of entry: Digitally Led Integrated Campaign
Category: Best Digitally Led Integrated Campaign
Advertiser: AMERICAN EXPRESS
Product/Service: AMERICAN EXPRESS
Agency: CRISPIN PORTER + BOGUSKY Boulder, USA
Advertiser AMERICAN EXPRESS
Product AMERICAN EXPRESS
Entrant CRISPIN PORTER + BOGUSKY Boulder, USA
Type of Entry: Digitally Led Integrated Campaign
Category: Best Digitally Led Integrated Campaign
Title: SMALL BUSINESS GETS AN OFFICIAL DAY
Advertiser/Client: AMERICAN EXPRESS
Product/Service: AMERICAN EXPRESS
Entrant Company: CRISPIN PORTER + BOGUSKY Boulder, USA
DM/Advertising Agency: CRISPIN PORTER + BOGUSKY Boulder, USA
2nd DM/Advertising Agency: DIGITAS New York, USA
Chief Creative Officer: Rob Reilly/Jeff Benjamin (Cpb)
Chief Creative Officer: Lincoln Bjorkman (Digitas)
Vice President Executive Creative Director: Mark Taylor/Allen Richardson (CPB)
Interactive Creative Director: Dan Ligon (CPB)
Art Directors: Daniel Burke/Rochelle Raiss/Mike Blanch/Josh Gross/Laura Postic (CPB)
Copywriters: Kelly Mccormick/Adrian Alexander/Jens Mcnaughton (CPB)
Directors Of Cognitive Anthropolgy: Kaylin Goldstein/Andrew Teagle (CPB)
Executive Vice President/Creative: Matt D'ercole (Digitas)
Senior Vice President/Creative: Atit Shah (Digitas)
Executive Vice President/Marketing: Mark Kiernan (Digitas)
Vice President Director/Marketing: Roger Box (Digitas)
Associate Director/Marketing: Alex Jacobs (Digitas)
Vice President Group Director Media: Kris Kindt (Digitas)
Vice Presiden Director/Media: Wade Rifkin (Digitas)
Managing Director: Robert Rakowitz (Mindshare)
Associate Media Director: Seth Spievogel (Mindshare)
Media Manager: Leela Ramdeen (Mindshare)
Senior Vice President: Matt Hantz (M Booth & Associates)
Principal: Shaunn D'alessandro (Aifos)
Brief Explanation
In 2010, American Express created Small Business Saturday, a huge new shopping day right after Black Friday. But 2011 would be the real test. Would SBS be just a one-off? To help it become an ongoing tradition, American Express brought together business owners, consumers, government officials, even big corporations to rally behind a day for small business. Amex also created tools to help business owners reach more customers, and help customers find more small businesses to shop at. Ultimately, over 100 million Americans shopped small, and Small Business Saturday cemented its place as a part of the holiday shopping season.

The Online Advert titled SMALL BUSINESS GETS AN OFFICIAL DAY was done by Crispin Porter + Bogusky, USA advertising agency for product: American Express (brand: American Express) in United States. It was released in the Jun 2012.