Back to Basics

Credits & Description:

Director James Gartner brings an affecting human touch to this spot for Allstate via Leo Burnett. A museum-style backdrop is used to trace the firm's history back to its founding in 1931; as spokesman Dennis Haysbert relates, those were tough economic times, rife with uncertainty. The experience inspired many to value the blessings in their lives, the simple things they knew they could count on. In 2009, it again is time to get "Back to Basics" and place those things we cherish in good hands.


Client: Allstate
Spots Title(s): "Back to Basics"
First Air Date: 1/20/09

Agency: Leo Burnett
Executive VP/Creative Director: Jeanie Caggiano/ Charley Wickman
VP / Creative Director: Mikal Pittman
Art Director: Greg Nobles
Copywriter: Josh Mizrachi
Vice President / Senior Producer: Ray Swift

Production Company: GARTNER
Director: James Gartner
DP: Phedon Papamichael
EP(s): Don Block, Rich Carter, Elaine Behnken, Annie Hanlon
Producer: Bill Latka

Editorial: Whitehouse Post
Editor: Carlos Lowenstien
Editorial EP: Carrie Holecek

Telecine: Filmworkers Club
Colorist: Mike Mazur

Sound Design: Another Country
Sound Designer: John Binder