ALLSTATE: Back to Basics

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Released: February 2009
Advertiser: ALLSTATE ALLSTATE
Agency: LEO BURNETT USA LEO BURNETT USA
Country: USA USA
Category: Investment, insurance & property development Investment, insurance & property development

Credits:

  • Director James Gartner brings an affecting human touch to this spot for Allstate via Leo Burnett. A museum-style backdrop is used to trace the firm's history back to its founding in 1931; as spokesman Dennis Haysbert relates, those were tough economic times, rife with uncertainty. The experience inspired many to value the blessings in their lives, the simple things they knew they could count on. In 2009, it again is time to get "Back to Basics" and place those things we cherish in good hands.


    Client: Allstate
    Spots Title(s): "Back to Basics"
    First Air Date: 1/20/09

    Agency: Leo Burnett
    Executive VP/Creative Director: Jeanie Caggiano/ Charley Wickman
    VP / Creative Director: Mikal Pittman
    Art Director: Greg Nobles
    Copywriter: Josh Mizrachi
    Vice President / Senior Producer: Ray Swift

    Production Company: GARTNER
    Director: James Gartner
    DP: Phedon Papamichael
    EP(s): Don Block, Rich Carter, Elaine Behnken, Annie Hanlon
    Producer: Bill Latka

    Editorial: Whitehouse Post
    Editor: Carlos Lowenstien
    Editorial EP: Carrie Holecek

    Telecine: Filmworkers Club
    Colorist: Mike Mazur

    Sound Design: Another Country
    Sound Designer: John Binder


The commercial titled Back to Basics was done by LEO BURNETT USA advertising agency for ALLSTATE company in USA. It was released in the February 2009. Business sector is Investment, insurance & property development.

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