Credits & Description:
Category: Home Appliances, Furnishings, Electronics & Audio Visual
Advertiser: OZONIC GROUP
Product/Service: AIR PURIFIER
Agency: OGILVY & MATHER
Executive Creative Director: Wisit Lumsiricharoenchoke/Nopadol Srikieatikajohn
Creative Director: Torpun Lersin
Scriptwriter: Wisit Lumsiricharoenchoke/Nopadol Srikieatikajohn/Nopparat Wattanawaraporn
Agency Producer: Pitiwat Charuchinda
Account Manager: Peerajet Sringean
Production Company: CINESOUND, Bangkok, THAILAND
Sound Studio: Cinesound
Sound Engineer: Sakchai Kangwanprasert
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: OGILVY & MATHER, Bangkok, THAILAND
Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
MVO: Trash Can
SFX: Deep breath
ANN: Filter all traces of odour.
Ozonic air purifier.
Full script of the ad in the original language
MVO: Tung ka ya
SFX: Deep breath
ANN: Grong hai took glin huen.
Krueng grong argard Ozonic.
The air filter market has been increasing every year, as demonstrated by the big brand jump into this market. Consumer need is still unfulfilled for both household and corporate usage. It’s an opportunity for us to launch our high quality product at an acceptable price.
Our goal is to create a brand that is foremost in the consumer's mind, and to increase sales of the product.
Key communication simplifies the product, making it easier to understand and more memorable. Using traditional media captures people's attention, driving them to ask for more information instore.
The Radio ad titled TRASH CAN was done by Ogilvy & Mather Thailand, Bangkok advertising agency in Thailand. It was released in the Aug 2012.