African Diamond Council / TV/Film/Digital adverts

African Diamond Council: Conflict Diamonds

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Released:	December 2009
Advertiser:	African Diamond Council
Advertising Agency:	Y&R SOUTH AFRICA
Country:	South Africa
Category:	Public awareness messages

The advert titled Conflict Diamonds was done by Y&R SOUTH AFRICA advertising agency for African Diamond Council company in South Africa. It was released in the December 2009. Business sector is Public awareness messages.

Credits:

This PSA created by Y&R’s Cape Town office. It just won five Vuka! Awards (local South African awards). The commercial, titled “Conflict Diamonds,” highlights the fact that every diamond has a story and that most of these stories involve the death and destruction of innocent people. The trading of illicit diamonds is still fuelling some of the bloodiest conflicts on the African continent.

The spot is attached and credits are below. Thanks!

Credits:
Title: Conflict Diamonds
Agency: Young & Rubicam Cape Town
Production Company: Blue Panther Films
Producer: Warren Meltz
Director: Grant De Sousa
Cinematographer: Roy Zetisky
Editor: Eben Smal - Priest
Soundtrack: Simon Malherbe
Creative Director: Clinton Bridgeford
Copywriter: Emily Veitch, Ismaeel Chetty, Deanne Longmore
Charity: African Diamond Council