ADVERTISING AGENCY: SHINY LION

The advert titled SHINY LION was done by JUNG VON MATT advertising agency in Germany. It was released in the April 2009. Business sector is Business equipment & services.

Credits:

• Advertising Agency: JUNG von MATT, GERMANY, Hamburg
  Executive Creative Director: Wolfgang Schneider/Mathias Stiller
  Creative Director: Christian Kroll/Peter Gocht
  Creative Director: Christian Kroll/Peter Gocht
  Scriptwriter: Bjoern Ingenleuf
  Agency Producer: Nadja Catana
  Account Supervisor: Frank Lotze/Nadine Beess
  Director: Stephan Moritz
  Producer: Nadja Catana
  
  Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
  ANN: Bud Light presents: Real Men of Genius.
  MVO: (Singing) Real Men of Genius!
  
  ANN: Today we salute you, Mr. Cannes Radio Jury Member.
  MVO: (Singing) Mr Cannes Radio Jury Member.
  
  ANN: Even though I sound like a typical Real Men of Genius radio commercial, I am not.
  MVO: (Singing) Oh, what a surprise.
  
  ANN: I just thought, that disguising myself as a Real Men of Genius radio commercial, would significantly increase my chances of winning a Cannes Radio Lion.
  MVO: (Singing) Look at my shiny Lion!
  
  ANN: Try to see it this way, you’re just doing what you do every year: giving an award to a Real Men of Genius radio commercial. So what do you think?
  MVO: (Singing) Wow, these Germans are funny!
  
  ANN: This is not only a message to you, jury boy, but also to all young creative mavericks out there, to crack open your pencil-cases and write an application to the Jung von Matt Advertising Agency group.
  Choir: Jung von Matt.
  
  ANN: So that next time, we might win a Radio Lion with our own idea.
  MVO: (Singing) Mr. Cannes Radio Jury Member!
  
  ANN: Please don’t sue us Anheuser-Bush, St. Louis, Missouri because this was probably published only once. In the middle of the night.