Creativity comes from the spark of an idea: but what causes the spark? It can be a word or an image, an idea or event: and sometimes different sparks can lead to the same result.
Here you can see similar ideas played out by different agencies. Before you shout 'plagiarism!' however, remember that coincidence can be a tricky topic. It's often impossible to know where the ideas come from, or who had the idea first.
We think the truth can only ever be told by the creative teams involved...
Company: OGILVY BEIJING, CHINA
Executive Creative Director: NILS ANDERSSON
Creative Director: Wilson Chow/Andrew Lok
Copywriter: Andrew Lok
Art Director: Rain Yu/Nils Andersson
Advertising Agency: Fuel Lisbon, Portugal
Creative Directors: Marcelo Lourenço, Pedro Bexiga
Art Directors: Pedro Bexiga, Paulo Perdigão
Copywriter: Marcelo Lourenço
Product : Film Company
Agency : Fuel Lisbon
Country : Portugal
Creative Director: Marcelo Lourenço
Creative Director: Pedro Bexiga
Art Director: Pedro Bexiga, Paulo Perdigão
Copywriter: Marcelo Lourenço
Product : Stihl Hedgetrimmer
Agency : cumminsnitro Melbourne
Country : Australia
Creatives : Stuart Crosseett (Photographer)
Peter Roberts (Retoucher)
SEAN CUMMINS (Executive Creative Director)
James Procter (Creative Director)
Dave Lunnie (Art Director)
Simon Yeo (Art Director)
James Procter (Copywriter)
Agency: Grey Hong Kong
Executive Creative Director: Keith Ho
Creative Directors: Timothy Chan, Ming Chan
Art Director: Ming Chan
Copywriters: Timothy Chan, Paul Chan
Illustrator: Raymond Kong
