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Released:	November 2004
Advertiser:	The Economist Group
Brand name:	The Economist
Product:	The Economist
Agency:	Abbott Mead Vickers.bbdo
Country:	United Kingdom

Credits & Description:

Agency: Abbott Mead Vickers BBDO
Awards: Eurobest, 2004 (Gold) for Publications & Media
Advertising Creative Circle Awards, 2005 (Gold) for Best Poster Campaign
The One Show, 2005 (Gold) for Outdoor: Single
The One Show, 2005 (Bronze) for Outdoor: Campaign
CLIO Awards, 2005 (Bronze) for Media Promotion
CLIO Awards, 2005 (Bronze) for Campaign
Cannes Lions - International Advertising Festival, 2005 (Gold Lion) for Ambient
London International Awards - LIA, 2005 (Winner) for Poster and Outdoor Winners
Creative Director: Paul Belford, Nigel Roberts
Art Director: Paul Belford, Tony Hardcastle, Roy Hyndman, Matt Doman
Copywriter: Mark Tweddell, Tim Riley, Ian Heartfield, Nigel Roberts
Account Supervisor: Oliver Forder, Rob Moore, Adam Kennedy, Simon Lamplough
Typographer: John Tisdall
Advertiser's Supervisor: Jacqui Kean

The Outdoor Advert titled Light Bulb was done by Abbott Mead Vickers.bbdo advertising agency for product: The Economist (brand: The Economist) in United Kingdom. It was released in the Nov 2004.