Creativity comes from the spark of an idea: but what causes the spark? It can be a word or an image, an idea or event: and sometimes different sparks can lead to the same result.
Here you can see similar ideas played out by different agencies. Before you shout 'plagiarism!' however, remember that coincidence can be a tricky topic. It's often impossible to know where the ideas come from, or who had the idea first.
We think the truth can only ever be told by the creative teams involved...
Advertiser: ANCAP (Australasian New Car Assessment Program)
Tagline: Beware of cars with less than four stars.
Product: Crash testing for safety
URL: ancap.com.au
Advertising Agency: Marmalade, Melbourne, Australia
Creative Director: Neil Mallet
Art Director: Tim Forte
Copywriter: Dan Forrestal
Illustrator: Ashley Bird
Photographer: Chris von Menge
Retouching: Imagenation
Advertiser: ANCAP (Australasian New Car Assessment Program)
Tagline: Beware of cars with less than four stars.
Product: Crash testing for safety
URL: ancap.com.au
Advertising Agency: Marmalade, Melbourne, Australia
Creative Director: Neil Mallet
Art Director: Tim Forte
Copywriter: Dan Forrestal
Illustrator: Ashley Bird
Photographer: Chris von Menge
Retouching: Imagenation
Advertiser: ANCAP (Australasian New Car Assessment Program)
Tagline: Beware of cars with less than four stars.
Product: Crash testing for safety
URL: ancap.com.au
Advertising Agency: Marmalade, Melbourne, Australia
Creative Director: Neil Mallet
Art Director: Tim Forte
Copywriter: Dan Forrestal
Illustrator: Ashley Bird
Photographer: Chris von Menge
Retouching: Imagenation
Unfortunately we can't test everything for you.
Check your breast cancer once a month. For your safety's sake.
Mercedes-Benz
This advertisement for Mercedes was placed in the Pink Ribbon magazine that is published once a year to call attention to breast cancer. All the costs for placing advertisements in this magazine are donated directly to breast cancer research.
Advertising Agency:
FHV BBDO, Amsterdam, The Netherlands
Creative Director: Maarten van de Vijfeijken
Art Director: Joris van Elk
Copywriter: Jan van de Berg
Advertising Agency:
Marmalade Melbourne, Australia
Creative Director: Neil Mallet
Art Director: Tim Forte
Copywriter: Greg Foyster
Account Director: Andrew Drougas
Photographer: Derek Swalwell
Retoucher: Rohan Voigt
