Adidas: POWER WITHIN

The advert titled POWER WITHIN was done by 180 AMSTERDAM advertising agency for ADIDAS company in Netherlands. It was released in the October 2008. Business sector is Clothing & footwear.

Credits:

• The Power Within book is a comprehensive overview of adidas' 'Impossible is Nothing' campaign 2007. Over thirty of the world's most inspiring sportsmen and women came together to reveal what truly drives them, through illustration, painting and sculpture. Their stories, drawings and artworks were at the heart of the largest ever marketing campaign undertaken by adidas, setting a new standard for integrated media channels. Including works by David Beckham, Reggie Bush, Jonah Lomu and Gilbert\ Arenas, 'Power Within' explores the defining moments in their lives. The very act of expressing themselves in art uncovers a truth rarely seen in sport. The aim of the book was to simulate the experience of moving through a gallery space. Guided by the athlete telling their story the reader begins their journey by viewing the athletes' early sketches, then moves through the process of creation before seeing the finished canvas or installation/sculpture as they would be exhibited. The book's 256 pages are bound in an embossed cover and feature drawings and painted elements from the athletes' canvases to create a rich and playful graphic language. The typography weaves the athletes' story sensitively through the visuals and the headlines reflect the athletes drawing style.
  
  POWER WITHIN
  Type Of Entry: Corporate or Brand Identity
  Category: Publications
  Title: POWER WITHIN
  Advertiser/Client: ADIDAS INTERNATIONAL
  Product/Service: CAMPAIGN BOOK
  Advertising Agency: 180 AMSTERDAM
  Country: THE NETHERLANDS
  Design/Advertising Agency: 180 AMSTERDAM (180\TBWA)
  Country: THE NETHERLANDS
  
  Credit Details:
  Name Position Company
  Sean Thompson, Dean Maryon Creative Directors 180 Amsterdam
  Alan Von Lutzau, Julian Wade, Emile Wilmar Book Design 180 Amsterdam
  David Turnley Photography 180 Amsterdam
  Marlon Lee, David Corfield Book Production 180 Amsterdam
  Maarten Wouters Athlete Artwork Photography 180 Amsterdam
  Richard Bullock, Leigh Bullock, Pamela Villaflores, Sean Thompson Editing Staff 180 Amsterdam
  Michelle Hopkins, Dennis V Weerdenburg Project Managers 180 Amsterdam
  Chris Barrand, Kindra Schoemaker, Pamela Villaflores Business Affairs 180 Amsterdam
  Post Production Loupe Imaging London
  Dean Maryon, Sean Thompson And 180, The Athletes Themselves Through Transcripts Writers 180 Amsterdam
  Publisher 180 Amsterdam