Adidas: 'Double-sided' Olympic Flip-book

The advert titled 'Double-sided' Olympic Flip-book was done by TBWA\TEQUILA Hong Kong advertising agency for ADIDAS company in HONG KONG. It was released in the September 2008. Business sector is Clothing & footwear.

Credits:

• BACKGOUUND: adidas was an Official Partner of the 2008 Beijing Olympics and their brand positioning was – ‘When 1.3 billion people get behind their athletes Impossible is Nothing.’
  

  The agency in Hong Kong was briefed to create an original print campaign to extend the adidas China Olympic corporate campaign; one that would specifically reflect and support local Hong Kong athletes.

  
  

  SOLUTION: Hong Kong's greatest medal hopes were tabled tennis dua, Ko Lai Chak and Li Ching, they won silver at the Anthens Olympics. Through the adidas website we invited the public to be photographed playing table tennis shots like their heroes. All the best poses were then bound to make a flip-book and mounted against a stadium background on youth magazine, Milk. The double-sided flip-book perfectrly captured the essence of the brand idea, that athletes are made greater by the people's support.

  Advertiser: ADIDAS HONG KONG LIMITED

  Agency: TBWA\TEQUILA\ Hong Kong
  Creative Director: Mark Ringer, Joseph Mok, Law Chi Hang
  Art Director: Joseph Mok, Ronald Tin, Cheung Pui Kwan, Thomas Wong
  Copywriter: Law Chi Hang, Calvin Chow
  Country: Hong Kong