adidas: Allyson Felix

The advert titled Allyson Felix was done by 180 AMSTERDAM advertising agency for ADIDAS company in Netherlands. It was released in the July 2008. Business sector is Clothing & footwear.

Credits:

• To celebrate the start of the 2008 Olympic Games adidas presents a global print campaign called ‘Gold is not a Given’ featuring Olympic favourites Tyson Gay, Allyson Felix, Veronica Campbell-Brown, Jeremy Wariner, Yelena Isinbayeva and Haile Gebrselassie.
  
  In February 2008, these six adidas athletes flew to Beijing – six months before the Olympic Games began.
  
  Why?
  
  

  Because as gold medal favorites they knew winning is never guaranteed. That’s why they were there in sub 0o temperatures training and familiarizing themselves with the host city. adidas and 180 Amsterdam went there to capture it. The results are iconic executions of the athletes in training.

  Client: adidas International
  Global Brand Communications Director: Kieran Riley
  Global Brand Communications Manager: Karen Zuccala
  Global Brand Communications: Claudia Ummenhofer
  
  Agency: 180 Amsterdam (180\TBWA)
  Creative Director: Dean Maryon, Paulo Martins, Carlos Furnari Business Director: Geoff Coyle
  Account Manager: Caroline BrittPlanning Director
  Planning Director: Andy Edwards
  Business Affairs: Kindra Schoemaker
  
  PRINT
  Senior Print Producer: Marlon Lee
  Executive Print Producer: David Corfield
  Photographer: Gus Powell
  Art Buyer: Kristina Florén
  Photographer for Yelena Isinbayeva: Paulo Martins
  Art Buyer for Yelena Isinbayeva: Maria Perez
  Graphic Designer and Studio Artist: Emile Wilmar
  Project Manager: Piers Bebbington
  Production Company: 2D PRODUCTIONS
  
  Athletes:
  Tyson Gay
  Allyson Felix
  Veronica Campbell-Brown
  Haile Gebrselassie
  Jeremy Wariner
  Yelena Isinbayeva