Credits & Description:
On behalf of Autism Speaks and The Ad Council, BBDO created a unique 3-D interactive installation, that brought to life the early indicators of autism. The installation featured a video of a little girl who exhibited key indicators of autism. Observers were able to directly affect her reactions through their own movements, as captured by a 3D camera. Once they stepped in front of the screen, it became clear from the girl's body language that she was not open to interaction as she averted her gaze. Additional signage informed the viewer that not making eye contact can be a sign of autism.
Advertiser: Advertising Council
Brand name: Ad Council
Product: Autism Awareness
Agency: BBDO New York
Country: United States
Category: Public awareness
Released: April 2011
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