Ad Council/GLSEN: Pizza shop

The advert titled Pizza shop was done by ARNOLD WORLDWIDE/NY advertising agency for GAY & LESBIAN RIGHTS (AD COUNCIL company) in USA. It was released in the October 2008. Business sector is Public awareness messages.

Credits:

• The Gay, Lesbian and Straight Education Network (GLSEN) joined with The Advertising Council today to launch the first national multimedia public service advertising (PSA) campaign designed to address the use of anti-gay language among teens
  
  LGBT teens in the U.S. experience homophobic remarks and harassment throughout the school day, creating an atmosphere where they feel disrespected, unwanted and unsafe. GLSEN’s new survey found that three-quarters of LGBT teens hear slurs such as "faggot" or "dyke" frequently or often at school, and nine in ten reports hearing anti-LGBT language frequently or often. Homophobic remarks such as "that’s so gay" are the most commonly heard type of biased remarks at school. Research shows that these slurs are often unintentional and are a part of teens’ vernacular. Most do not recognize the consequences, but the casual use of this language often carries over into more overt harassment.
  
  Advertiser: Ad Council/GLSEN (Gay Lesbian Straight Education Network).
  
  Agency: Arnold NYC
  Chief Creative Officer: John Staffen
  Art Director: Gary Rozanski
  Copywriter: Thom Baginski
  Executive Producer: Anthony Migliaccio
  Production Company: Backyard Films
  Director: Kevin Smith
  DP: Randy Arnold
  EP: Peter Steinzeig
  Producer: Peter Keenan
  Editorial: Post Millennium
  Editor: Nathan Byrne
  EP: Adam Soutar
  Music: The Lodge
  Composer: Diner
  Sound Design: The Lodge
  Audio Post: Sound Lounge
  Mixer: Peter Holcomb