BURGERTOWN

Credits & Description:

Advertising Agency: GREY ISTANBUL, TURKEY
Executive Creative Director: Tugbay Bilbay/Engin Kafadar/Tevfik Sems Naipoglu
Creative Director: Ergin Binyildiz
Creative Director: Ergin Binyildiz
Scriptwriter: Ergin Binyildiz
Agency Producer: Orhan Ozkirim
Account Supervisor: Gamze Gurkan/Ozlenen Halicinarli
Advertiser's Supervisor: Levent Komur/Onur Kavak
Producer: Orhan Ozkirim
Sound Engineer: Tunc Toprak
Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Music
MVO: You know what's for lunch?
Special BurgerTown menu.
First, traditional soft bun.
Then a fresh leaf of lettuce.
A slice of _.
On top, classic char-grilled BurgerTown _.
Then some _ pickles.
Spicy _, fabulous _, tasty _.
Delicious _, _, _.
And at the very top, soft bun again.
Mmm-mmhh.
Served with crispy french _, and a glass of ice cold _.
Ahhh. There's always BurgerTown for lunch!
ANN: All the potential stains in this radio spot were removed by Ace.
Enjoy your lunch.Full script of the ad in the original language
SFX: Müzik
MVO: Ogle yemeginde ne var biliyor musunuz?
Special BurgerTown menu.
Once yumusacik bugday ekmegi.
Sonra taptaze salata yapragi.
Bir dilim _.
Ustune, komur atesinde pismis klasik BurgerTown _.
Biraz salatalik _.
Acili _, muhtesem _, harika _. Ennfesss _, _, _.
Ve en ustte yine susamli ekmek.
Mmm-mmhh.
Yaninda narrr gibi k?zarmis _ veeeee buzzz gibi bir _.
Ahhh. Ogle yemegi BurgerTown'da yenir!
ANN: Bu reklam spotundaki tum potansiyel lekeler Ace tarafindan temizlenmistir.
Afiyet olsun.
Brief Explanation
IMPORTANT NOTE: The interruptions are on purpose and part of the idea. Please listen till the very end.
Ace is one of the top brands for fabric cleaning goods such as bleach and detergent, and is widely associated with stain removal. The radio spot initially seems like a typical burger venture commercial full of cliches. It is however interrupted by awkward pauses. The female voiceover at the very end reveals that these interruptions are in fact the work of Ace, and the parts erased are potential stains.