ABSOLUT / Print/Outdoor adverts

ABSOLUT: Winning lotto numbers

Released: November 2008
Advertiser: ABSOLUT ABSOLUT
Advertising Agency: TBWA\CHIAT\DAY New York TBWA\CHIAT\DAY New York
Country: USA USA
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The advert titled Winning lotto numbers was done by TBWA\CHIAT\DAY New York advertising agency for ABSOLUT company in USA. It was released in the November 2008. Business sector is Alcoholic drinks.

Credits:

  • In an ABSOLUT World, lottery billboards show you the winning numbers for tomorrow’s drawing, not yesterday’s.
    Currently running in New York and Los Angeles, the numbers displayed change to show the winning combinations for upcoming drawings.
    To give the creative more contextual relevance we placed the New York board alongside a traditional lotto billboard showing the upcoming jackpot amount.

    Agency: TBWA\Chiat\Day New York
    Chief Creative Officer: Mark Figliulo
    Group Creative Director: Rob Smiley
    Art Director: Dave Sakamoto
    Copywriter: Jonathan Marshall
    Retoucher: E-Graphics
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