ABSOLUT VODKA: Absolut Colors Package Design

The advert titled Absolut Colors Package Design was done by Family Business advertising agency for ABSOLUT VODKA (ABSOLUT company) in Sweden. It was released in the November 2008. Business sector is Alcoholic drinks.

Credits:

• Objective: To globally celebrate the 30th anniversary of the Pride flag, and make room for pride-related discussions in bars, as well as supermarkets. Also, to remind everyone about Absolut Vodka's long-term heritage of supporting the global community of proud people. Solution: Collaborate with the designer of the original Pride flag, Gilbert Baker, to create a packaging that cannot be misunderstood. Support the packaging with a stunning cocktail book with wonderful cocktails, arranged by color, not by type. Result: The campaign ran during the periods of the local Pride festivals. Visibility and number of facings rose dramatically. All product sold out before the campaign period was over. In Sweden, as an example, all Absolut sold during the campaign period was packed in Flag skins. PR coverage was extreme. More that 100 TV channels covered this simple vodka campaign.
  
  Advertiser/Client: THE ABSOLUT COMPANY
  Product/Service: ABSOLUT VODKA
  Design/Advertising Agency, City: FAMILY BUSINESS, Stockholm
  Country: SWEDEN
  

  
  Name Position Company

  Marten Knutsson Creative Director/Copy Writer Family Business
  Jesper Klarin Art Director/Designer Family Business
  Gilbert Baker Designer/Copy Writer
  Fredrik Skarheden Copy Writer
  Bo Madestrand Copy Writer
  Christian Styffe Final Art Family Business
  Christian Westerberg Account Director Family Business
  Frederika Curry-Ohlson Account Executive Family Business
  Nicki Hallenberg Account Manager Family Business
  Johannes Brauer Bartender
  Fredrik Lindquist Art Director Family Business
  Erik Hagman Photographer