KILLING IN THE NAME

Credits & Description:

Advertising Agency: JWT, BRAZIL
Executive Creative Director: Mario D'andrea
Creative Director: Mario D'andrea/Roberto Fernandez/Fabio Miraglia
Creative Director: Mario D'andrea/Roberto Fernandez/Fabio Miraglia
Scriptwriter: Leandro Pinheiro/Pedro Izique
Agency Producer: Marcia Branco/Priscilla Sanches
Account Supervisor: Gabriela May/José Fernando Lopes
Advertiser's Supervisor: Aldo Malucelli/Carlos Gomes
Producer: Marcia Branco/Priscilla Sanches

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Screaming, breaking glass, cries of distress, racist shouts, sound of burning

MVO: It’s hard to talk about a problem like that. Still, we do.

SFX: Music: 'Killing in the Name Of' by Rage Against the Machine

ANN: Rock. Makes even the worst things sound good. 91 FM.Full script of the ad in the original language
SFX: Invasão de uma casa: berros racistas, crianças choram, mulher desesperada, homem pede clemência

MVO: É difícil falar de um problema como esse. Mesmo assim, a gente fala.

SFX: Música: 'Killing in the Name Of' by Rage Against the Machine

ANN: Rock. Sai coisa boa até de coisa ruim. 91 Rock.
Brief Explanation
This song is about how people condemn others based on differences in colour, religion and so on; it is a song about bigotry. The 'burn crosses' line refers to a ritual performed by the anti-colour radical group Ku-Klux Klan.